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core offerings
Elevating Limitless Potential
Agent Leverage
Agent Leverage
Our services allow you to prioritize building a career worth having, a business worth owning, a life worth living, an experience worth giving, and a legacy worth leaving.
At First Atlanta, we take pride in our agents owning and operating their own independent businesses. We’ve built an extensive network of resources for agents to use to take their businesses to the next level, at any level.
Design and Marketing
Contract to Close
Contract Writing
Leads Management
Listing Coordination
Apps and Technology
24/7 Broker Access
Design and Marketing
Contract to Close
Contract Writing
Leads Management
Listing Coordination
Apps and Technology
24/7 Broker Access
Your success is our success, and we’re as invested in it as you are.
Agent Leverage
Through LIFT, The Rawls Group provides quality training, personalized service, qualified leads, and innovative technology, equipping our real estate agents with what’s needed to raise the bar for their businesses — at every stage, to any level.

Learn more at lift4success.com.
Wealth Building
Our agents collectively receive over $1 million each year through our profit-sharing program. We’re proud to be one of eight operating partners in Keller Williams to achieve this milestone. In addition to sharing profits, we also share passive income opportunities. Exclusively available to members of The Rawls Group family, these privatized partnerships with like-minded businesses allow our agents and their clients to realize new opportunities and lasting abundance.

Above all, we believe in those who dream in real estate. Have an idea for a partnership or venture that will benefit others? Let’s work together to make it a reality.
Noble USA
We’re currently offering investment opportunities for qualifying agents* in Noble USA Insurance, a joint venture between The Rawls Group and Pinnacle Partners.

nobleusainsurance.com.
Top 10% Society
In the Rawls Group family, we’re always up for a little friendly competition. At the end of each calendar year, we recognize the agents who have earned their way into the Top 10% in production volume. This comprises the top 200 out of about 2,000 total agents across all our market centers. Membership in the Top 10% Society honors top performers with rewards including access to exclusive resources, events, guest speakers, and coaching opportunities in celebration and appreciation of all their hard work. It’s a worthy accomplishment and a milestone we look forward to marking each and every year.
Agent Support
Technology Support
Established by Scott Hardy, our Director of Information Systems, the Technology Hub works on behalf of all Rawls Group agents, associates, and staff to establish and troubleshoot systems and keep our advanced technology up and running. . Whether you’re just setting up your business or you’re a seasoned member of the Keller Williams family, The Rawls Group Help Desk serves as the central tech support dashboard for every agent across our market centers.
Broker Support
Founded by Lynn LeCraw, our broker support system provides on-demand access to brokers whenever you need it most.
Accounting Support
Our umbrella accounting team serves as your dedicated industry experts and account executives across every transaction.
Wealth Building
Our agents collectively receive over $1 million each year through our profit-sharing program. We’re proud to be one of eight operating partners in Keller Williams to achieve this milestone. In addition to sharing profits, we also share passive income opportunities. Exclusively available to members of The Rawls Group family, these privatized partnerships with like-minded businesses allow our agents and their clients to realize new opportunities and lasting abundance. We’re currently offering investment opportunities for qualifying agents* in Noble USA Insurance, a joint venture between The Rawls Group and Pinnacle Partners. Through this partnership, we aim to provide the absolute best selection of insurance coverage for our agents and their clients.
Joint Venture Investments
To purchase shares, reach out to your Team Leader today. To learn more about Noble USA, go to nobleusainsurance.com.
First Atlanta Investment Group
An exclusive internal Real Estate Investment Trust (REIT)
Profit Share
Above all, we believe in those who dream in real estate. Have an idea for a partnership or venture that will benefit others? Let’s work together to make it a reality.
Venture Capital Partnerships
We partner with those who dream in real estate. When our agents have ideas that benefit others, we partner with them to make them possible.
Financial Services
Our in-house accounting team is here as your dedicated industry experts and account executives across every transaction.
They take great pride in supporting our agents in all they do, from building and perfecting systems to ensuring everyone in every market center is paid accurately and on time. With the MCA team on your side, you can spend more of your valuable time on what matters most: Your clients and your family.
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